As a diversified Saudi enterprise with regional and national dimensions, we strive to bring superior products, services and technologies to Saudi Arabia and the broader region, while maximizing stakeholder value by being the partner of choice for our customers, employees and business partners.
They are our partners. Anticipating and satisfying their needs is the foundation of our success.
We build strong and profitable relationships by working together to satisfy our mutual customers.
We create an environment in which employees can reach their maximum potential. We respect cultural and individual diversity.
We provide superior and sustainable returns and growth
Our name is our greatest asset. We protect it. We conduct our business with veracity. Conviction and candor are the core features of customer relations.
We aim high and strive to be leaders in our field. We value professionalism.
We encourage initiatives and accept that mistakes may be made. We follow our convictions and methodologies, regardless of market variations.
We encourage frequent, open, and candid communication within and across all levels of our business.
We are committed to the development and well being of the communities and the environments in which we operate
We will do better tomorrow, what we do well today. Teamwork is essential. We reward superior performance.
We give people the authority and resources required to achieve their business objectives. Each employee is accountable for the achievement of his/her individual and team objectives.