About us

Our Value

Mission Statement

As a diversified Saudi enterprise with regional and national dimensions, we strive to bring superior products, services and technologies to Saudi Arabia and the broader region, while maximizing stakeholder value by being the partner of choice for our customers, employees and business partners.

Fundamental Values

fundamental
  • Customers

    Customers :

    They are our partners. Anticipating and satisfying their needs is the foundation of our success.

  • Business Partners

    Business Partners :

    We build strong and profitable relationships by working together to satisfy our mutual customers.

  • People

    People :

    We create an environment in which employees can reach their maximum potential. We respect cultural and individual diversity.

  • Stakeholders

    Stakeholders :

    We provide superior and sustainable returns and growth

Operating codes

Integrity

Integrity

Our name is our greatest asset. We protect it. We conduct our business with veracity. Conviction and candor are the core features of customer relations.

Excellence

Excellence

We aim high and strive to be leaders in our field. We value professionalism.

Entrepreneurship

Entrepreneurship

We encourage initiatives and accept that mistakes may be made. We follow our convictions and methodologies, regardless of market variations.

Communication

Communication

We encourage frequent, open, and candid communication within and across all levels of our business.

Community

Community

We are committed to the development and well being of the communities and the environments in which we operate

Work

Work

We will do better tomorrow, what we do well today. Teamwork is essential. We reward superior performance.

Accountability

Accountability

We give people the authority and resources required to achieve their business objectives. Each employee is accountable for the achievement of his/her individual and team objectives.