Bin-Shihon Group, the Exclusive Distributor of Hankook Tires, Becomes an Official Partner of Al-Ittihad Football Club

Bin-Shihon Group, the exclusive distributor of Hankook Tires in the Kingdom of Saudi Arabia, is proud to announce the signing of a sponsorship agreement as an official partner of Al-Ittihad Football Club. The agreement covers sponsorship of the club’s first football team for a period of three and a half seasons, including the placement of the Hankook logo on the team’s training kits.

The signing ceremony took place this evening at the club’s headquarters in Jeddah, in the presence of Eng. Loay Al-Mushaiby, Chairman of the Board of Al-Ittihad Club; Mr. Domingos Oliveira, CEO of Al-Ittihad Club; Mr. Marwan Bin-Shihon, CEO of Bin-Shihon Group; and Mr. Jong Kim, Executive Vice President of Hankook for the Middle East and Africa.

This sponsorship agreement aligns with efforts to strengthen the integration between the sports and private sectors, in line with the goals of Saudi Vision 2030, which prioritizes the development of the sports industry and the enhancement of quality of life, as well as supporting impactful investment opportunities within society.

Mr. Marwan Bin-Shihon, CEO of Bin-Shihon Group, expressed his pride in the partnership, stating:

“We at Bin-Shihon Group are delighted to enter into this agreement with a prestigious club like Al-Ittihad, one of the pillars of Saudi sports. We believe this sponsorship will further cement the presence of the Hankook brand among a wide audience of football fans, and we look forward to launching meaningful initiatives with the club that will benefit both the fans and the sports sector as a whole.”

Likewise, Mr. Jong Kim, Executive Vice President of Hankook for the Middle East and Africa, added:

“Our presence here today in Jeddah for the signing of this agreement reflects Hankook’s commitment to investing in key markets, particularly Saudi Arabia, which is undergoing a rapid sports transformation. We view this partnership with Al-Ittihad Club as a strategic step to strengthen our brand’s association with sports and deepen our connection with fans across the region.”